Patrick KalengaThe Relevance of measuring key Performances indicators concerning sales of SMEIf you cannot measure it, you cannot control it. KPI are key performances indicator and are used to measure or to demonstrate the…Apr 12, 2021Apr 12, 2021
Patrick KalengaSOSTAC framework, a must for SME to develop an effective marketing planFirst of all the SOSTAC framework is a strategic tool that help to properly plan a marketing campaign.Mar 31, 2021Mar 31, 2021
Patrick KalengaNeuroscience marketing, the new way of influencing customers decision makingMarketing is not the same as it used to be 20 years ago; the world has changed so marketing too.Mar 23, 2021Mar 23, 2021
